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Privacy Policy

Effective Date: June 16, 2020

Note: This privacy policy applies to our collection, use, and disclosure of data received or created due to your access to and use of certain items provided by us, Reema Health, Inc. (referred to here as “Reema,” “we,” “us,” or “our”).   These items consist of our  website at (the “Site”), the Reema Health mobile application (the “Application”), and the following limited services we provide to you: personal health coaching, general wellness content and advice, and communication services.  The Site, Application, and the foregoing services are referred to collectively as the “Services.”

Your Consent

By accessing or using the Services, you are consenting to our processing of the information described in this Privacy Policy. “Processing,” means using cookies on a computer or mobile device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining, and disclosing information. Information processed by the Services will be transferred, processed, and stored in accordance with United States state and federal law.

What information is collected by the Services and how is it used?

We collect personal information (such as your name, mailing address, email address and phone number) from you when you download and log into the Application and/or submit information to us through the Site (“User Information”). We keep User Information to provide you with the Services. For us to provide you with the Services, it is required that we collect the User Information.

We collect your health, wellness and demographic information as part of the Services workflow (collectively, “Wellness Information”).  Wellness Information may include clinical information (such as height and weight, current disease information, current medications, medical history and other medical data) and non-clinical lifestyle information (such as eating habits, job status, transportation status and exercise activity).  Reema will only use this information as it relates to providing the Services.

In addition, the Site and Application may collect certain information automatically, such as the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about your use of the Application (“Usage Data”). Usage Data will be used by us either individually or in aggregated form to enhance and improve the Application.

Do third parties see and/or have access to information obtained by the Services?

User Information and Usage Data may be shared with the third-party service providers who host and support the application on Reema’s behalf. These service providers do not have any right to independently use any personal information that we share with them.

User Information and Wellness Information may be shared with health coaches and other health and wellness professionals in connection with your use of the Services.

We only use and disclose Wellness Information in accordance with HIPAA. We only share Wellness information with third parties who have entered into a written Business Associate Agreement (“BAA”) and only for the purposes of providing you with the Services.

What are my opt-out rights?

We only collect the User Information, Usage Data, and Wellness Information that is necessary to provide you with the Services. Because of this, the only way to opt out of information collection is by stopping your use of the Services, not visiting the Site, and uninstalling the Application.

Data retention policy

We retain personal information about you for as long as you use the Site, Application, or consume the Services, and for a reasonable period after you stop using the Application. We use and retain Usage Data, in both individualized or in aggregate form, indefinitely.

Age Requirements

The Site and Application are not designed or intended to appeal to minors and we do not knowingly collect User Data from children under the age of 13. As a tool for providing the Services, users of the Application may enter Wellness Information related to minors into the application where a parent or guardian has consented to use of the Services with that individual. It is your responsibility to make sure that consent from the parent or guardian is collected and documented.

If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at so we can promptly delete such information.


We are concerned about protecting the confidentiality of all information that we interact with in providing the Services. We and our service providers make use of physical, electronic, and procedural safeguards to protect the information that we process and maintain, in accordance with the HIPAA Security Rule. Although we endeavor to provide security for the information that we process and maintain based on the sensitivity of that information, no security system can prevent all potential security breaches.

In addition to the security safeguards we provide, we urge you to take precautionary measures in maintaining the integrity of your data. Please be responsible for making sure that no one can see or access your account or log-in/password information, or your mobile device.


We may change or update this Privacy Policy from time to time for any reason. We will inform you of any changes to the Privacy Policy before those changes go into effect.